As an award-winning Creative Director, I pride myself in creating work that makes people laugh. Except of course, when it's making people cry. But the best ideas are the ones that make people think. Unless you're in the middle of a pandemic that's crippling the economy and causing you to question your own mortality and you just want to be mindlessly entertained. I can do that too.

So, in summary, I'm a seriously funny writer, with a nimble mind and a dark heart who creates ideas that really make you think, unless you're not into that kind of thing which is totally cool too. I'm also pretty good at braiding my 10-year-old daughter's hair.

But the most powerful tool in my arsenal is the ability to have fun. Because after years working on brands like Toyota, Adidas, Disney and Uber, I've learned one thing: the more fun I have working, the better my work is.