Toyota — To Be A Dad

To Be a Dad

Super Bowl XLIX
SNL Parody featuring Dakota Johnson
I'm not sure what's cooler, making a Super Bowl spot or having it parodied on SNL.
6M+ Views
SNL Parody
The Monument
Designed by artist DJ Neff, the monument was placed on the Santa Monica Beach Pier for Father's Day.
2M+ Impressions
Toyota Monument 01 Toyota Monument 02
To Be a Dad Documentary
How do you become a good father? Is it something you learn from your parents, or a choice you make on your own? We partnered with director Lauren Greenfield and talked with a cross-section of great dads to find out for ourselves. In this piece we show that while you can't choose the dad you have, you can choose the dad you'll be.
Short Documentary
Time Magazine Covers
In Time Magazine's 100 Most Influential People issue, we featured influential people of a different kind, dads.
Father's Day — Time Magazine Cover 1
Father's Day — Time Magazine Cover 2
Father's Day — Time Magazine Cover 3
Father's Day — Time Magazine Cover 4
Father's Day Redo
$7 billion more is spent on Mother's Day than Father's Day. As a continuation of the Camry Super Bowl campaign, we set out to help make Father's Day mean something more. So, we reunited Phil Eastman with his dad, whose parents divorced when he was 8, and who last spent Father's Day with his dad 15 years ago.
Father's Day Redo
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