For Bucs vs. Chiefs, we reimagined Neil Young's "Old Man" with Beck to capture the Brady-Mahomes saga. Both won Super Bowls at 24. Both are headed to the Hall of Fame. But while one legend was nearing the final chapter of his career, the other was just getting started. The spot became one of the season's most talked-about promos—and Beck's cover was later nominated for a Grammy.

Creating the biggest comeback in Olympic history…
the games themselves.

After years of falling ratings, NBC tapped me to make the Olympics relevant again. We reframed the Games from a serious sporting event into the most entertaining show in sports. People didn't just come for the competition—they followed the pop-culture moments around it.

The mission began ahead of the Tokyo Olympics, and by the time the 2024 Summer Games arrived, the strategy had paid off: Paris delivered an 82% increase in viewership, with LA28 poised to be even bigger.

Ending football's World Cup lovefest.
In 2024, the FIFA World Cup interrupted the Premier League season and briefly turned football into one big lovefest. Rivals embraced, nations united, and for one fleeting moment the sport found harmony. In this spot, we reminded fans that the feel-good detour was over. It was back to business as usual for the Premier League and its ruthless, full-throttle brand of football. We enlisted Ricky Gervais to bring everyone back to reality.