The perfect name to take over St. Paddy's Day.
Green River was an unknown bourbon brand that happened to share its name with Chicago's most talked-about St. Paddy's Day tradition: dyeing the river green. So we felt it was our civic duty to remind people which Green River to drink and which one to leave flowing downtown. Built entirely in-house, the local idea became impossible to ignore.

10M+ Impressions

40% more than the brand's national campaign efforts.