TOYOTA Winter Olympics/Super Bowl LII

It was one hell of a year. Toyota wanted to rebrand themselves from "a car company” to "a mobility company” and they wanted to do it on the biggest stage on earth, the Olympics. I helped concept and create this massive effort including TV spots, print, OOH and online films. Then I took a long nap. We kicked things off with a Super Bowl spot that ran on the first time slot of the big game.

RECOGNITION
Cannes Lions, The One Show, Clio Awards.

PRESS
USA Today Ranked #5 in the Ad Meter
ADWEEK Toyota’s ‘Good Odds’ Is Called the Most Effective Super Bowl Ad on Key Brand Metrics
AdAge Toyota’s Super Bowl Spots Include this Inspiring Ad About a Paralympic Skier

Michel Gondry directed this spot that ran on the day of the Snowboard Cross finals.