NBC Athlete Branding

Katie Ledecky Just Add Water

We turned Katie Ledecky’s mild-mannered nature into her most thrilling asset.
Four years later, Just Add Water became the title of her memoir.

Simone Biles The Science of Simone

For the woman who defies gravity, The Science of Simone seemed fitting.

Noah Lyles The Greatest Showman

In 2020, we introduced Noah Lyles as The World's Greatest Showman. Four years later, it stuck.